Why Posting on Social Media Alone Is Not Enough
Posting on social media is a good way to connect with potential buyers and promote your work. However, it is important to remember that most people who follow you and other galleries on social media like Instagram, are also artists struggling and looking for ways to sell their work. As a result, they are already aware of your work and may not be interested in buying it. We encourage you to investigate who follows the galleries you follow – Are there any interior decorators, designers, collectors, other galleries, etc. following them?
To reach a wider audience and sell more art, you need to reach people who are not already familiar with your work. This can be done by partnering with a gallery like The Copperprint that has relationships with those interior decorators and art collectors who are looking for art to hang on their clients’ walls.
How Galleries Can Promote Fine Art Photography Beyond Social Media
In today’s digital age, social media is a powerful tool for promoting fine art photography. However, simply posting photos on social media is not enough to reach a wide audience and sell art. Galleries that want to be successful in promoting fine art photography need to do more than just post on social media.
One way The Copperprint promotes fine art photography beyond social media is to partner with interior decorators and art collectors. Interior decorators often use fine art photography to add visual interest to their clients’ walls. By partnering with interior decorators, galleries can reach a new audience of potential buyers for artistic photographers.
Another way to promote fine art photography beyond social media is to run paid promotions. Paid promotions can be targeted to specific demographics, such as interior decorators, art collectors, or people who have expressed an interest in fine art photography. By running paid promotions, galleries can reach a wider audience for their artists and increase the chances of selling art.
How to Partner with Interior Decorators and Art Collectors
Connecting with Interior decorators and art collectors is a great way to reach new potential audiences to sell more art. These professionals typically have clients such as hotels, medical offices, property managers, local government offices to name a few. These designers are artists in their industry of expertise and are always in need for unique pieces to fill these spaces.
Art collectors and dealers are also a respected target audience for fine art photography. When you partner with an art collector or dealer, you can provide them with exclusive prints of your work like limited editions that they can add to their collection. This is another way to build relationships with other potential buyers and sell more art.
At The Copperprint, we consider all our artists a partner with us that have been accepted into one of our virtual or in house exhibits, and respectively, a client – we are here to help bring you and buyers together. Entering in calls-for-entries at The Copperprint is an appreciable incentive to get your work in front of potential buyers who may not have otherwise seen.
How We Run Paid Promotions
Running paid promotions is a great way to reach a wider audience and increase the chances of selling your artwork. When we run a paid promotion, we target specific demographics, such as interior decorators, art collectors, or people who have expressed an interest in fine art photography as mentioned above. We run numerous promotions concurrently during exhibit runs, and individual promotions for each artist independently globally across various social media platforms. Email marketing campaigns are also sent out directly to our industry partners. This would be an optimum way to reach people who are already interested in buying art, and increase the chances of selling your work.
In today’s digital age, social media is a powerful tool for promoting fine art photography. However, simply posting photos on social media or having a personal website is not enough to reach a wide audience and sell photographic art. Galleries that want to be successful in promoting fine art photography need to do more than just post on social media. They need developed long-term partnerships with these groups as stakeholders, and run paid promotions for the artists they ‘represent’. By doing these things like us at The Copperprint, galleries can reach a wider audience and increase the the chances of connecting photographers to the correct audience and buyers – does your representing gallery do this for you?.
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