I’ve been a photographer for over 30 years, and I’ve seen a lot of changes in the industry over that time. One of the most disappointing changes is the way that galleries operate today.
In the past, galleries were more than just places to show art. They were also a place for artists to build relationships with collectors and curators. Galleries would actively promote their artists’ work, both in-person and recent years, online. They would send out press releases, organize gallery talks & events, and even help artists find representation with other galleries. Don’t get me wrong, some out there still do but some have lost what I believe is the sole purpose of a gallery, and even more so, galleries recent to the industry, are missing the point for connecting artists with those who are really searching for artwork - commercial interior designers and dealers.
In today’s art world, galleries are under increasing pressure to make money. As a result, some galleries may be devoting less time and resources to supporting their artists. For example, some galleries may only post artists’ work online for a limited time, or they may only hold short in-person exhibits. This can make it difficult for artists to build their careers and reach a wider audience.
It is important to note that not all galleries are the same. There are many galleries that are committed to supporting their artists and helping them succeed. However, it is important for artists to be aware of the changing landscape of the art world and to make sure that they are working with galleries that are truly committed to their success.
A New Vision for Galleries
I’m frustrated and disappointed by the current state of galleries and how they operate, but I’m also hopeful. I believe that there is a need for galleries that truly support photographers - a fresh way to to approaching it. So I’m opening my own gallery with the goal of creating a space where photographers can show their work, build relationships with collectors & interior designers, and get them the support they need to succeed.
An Introduction: The Copperprint
The Copperprint will be different from other galleries in a few key ways:
First, we are legally committed to benefit artists and the artist community over profit – We are, a Public Benefit Corporation (PBC). Second, our organization will be committed to promoting our artists’ work. I will personally send out press releases, organize gallery talks & events, and help our artists find representation with other galleries. I will also be active on social media, using it to connect our artists with potential collectors and clients. Third, we’ll provide a connection point between interior designers, curators, and collectors who are looking for high-quality photographic art for their projects at homes and business – PRO BONO! Fourth, The Copperprint will be committed to providing artists with the resources they need to succeed by offering them mentorship, guidance, and support. We will also help them develop their careers by connecting them with other artists, curators, and collectors. I believe that The Copperprint can make a difference in the lives of photographers. We won’t be collecting sales or commissions from either end – from artists or buyers. Our revenues will only derive from exhibit submission fees ($35 for 5 image submissions) and donations. All our services is a life-long commitment to our artists who we except into our organization. I’m excited to see what the future holds for the gallery.
The art world is changing, and galleries need to change with it. If galleries want to remain relevant, they need to start focusing on supporting artists instead of just making money. I’m confident that The Copperprint can help to lead the way in this new era of art galleries.
I’m excited to see what the future holds for the gallery, and I’m grateful for the opportunity to support both seasoned and new artists alike.